The Opportunity
With more and more people utilising online services and websites, advertising and market research is becoming one of the mainstays of the internet, bringing advertisers and consumers closer together. Clearly, advertisers want to reach their target audience – and we, as users, are using the internet more and more, spending nearly as much time online as we do watching TV. As well as being entertained by increasingly rich content, consumers are also using the Internet to research and buy products.
The online marketing sector is worth over £2.5bn in the UK alone with the IAB suggesting this figure will surpass £3.5bn by 2011. With Europe taking this market to over £10bn, it is clear that this is a substantial and growing market. It is also highly fragmented with lots of small players, which provides Progressive Digital Media Group Plcplc with an exciting opportunity to consolidate the market and rapidly build its scale and market position.
Our Position in the market
Putting it simply, Progressive Digital Media Group Plc puts advertisers and consumers together.
Pitching the Group as a viable alternative to search marketing allows us to talk to all advertisers and clients about their marketing requirements and deliver a strong, scalable solution, backed up by online marketing experts. With over 2000 clients, for whom we help to generate hundreds of millions of pounds of online sales and nearly 100 million visitors each year in our major territories – the UK, Holland, Spain and the US – the facts very much speak for themselves in terms of our success and our impact.
Affiliate marketing exposes advertisers to hundreds of thousands of website publishers, who in turn earn commissions for sales generated on behalf of our advertisers. Email and website advertising provide opportunities across both our sites and the lists that we represent in the market. We have one of the best digital advertising agencies in the business, who help plan advertising campaigns to generate response or prospect leads for clients; and also offer full online market research, from the completion of online surveys through to actual analysis of the results.
As we pursue our buy-and-build strategy, we’re very focused on our synergies – having synergistic divisions in the Group gives our clients the comfort and knowledge that they will find the same quality of service and delivery in each one of our specialist areas.
Ultimately, Progressive Digital Media Group Plc can represent a single-source service – a one stop shop which can handle all the online marketing requirements of our clients, which, when coupled with the in-depth knowledge of what a user actually wants, will help fuel our growth for many years to come.
